Thursday, 8 February 2018

Ancillary research - Digipak artist research

To further my knowledge of digipaks in my genre.  I looked at other artist's digipaks from this genre.  This was so that I could get a general idea about the layout of digipaks for this genre.  This will be useful as I will be able to use the format and design of other artists can influence my digipak.  By noticing the similarities in Indie digipaks, It will ensure that mine fits the genre.
The digipak which I have decided to analyse is Lana Del Rey's album titled 'Ultraviolence'.  Lana Del Rey is an American indie singer, who has influenced a lot of my project.  Ultraviolence was released 13th of June 2014.  The songs on the album are very classic songs of Lana's; some of her first released.
I chose to analyse this album firstly because it fitting in with my genre and holds many of the aspects which a 'vintage' indie digipak holds.  Lana Del Rey is also the artist of the song I chose to use for my music video and therefore it'd be useful to look at some of her other stuff.
Analysis -
The front of the digipak has a clear image of Lana entering a car.  She stands staring directly at the camera, making eye contact with the audience.  The writing, reading her name is overlapped by the image of her.  The name of the album 'ultraviolence', is at the bottom of the cover and laps over the image; it is very prominent.  The whole image is in black and white.  This sets a colour scheme of white, black and grey.  The cover is very simplistic, in that there isn't much on it.  This is attractive as some covers can be over complicated, so it makes this one stand out.
The colors make it minimal and follow the simplistic.  This could be done to create a focus on the music as opposed to anything else.  The clothing of  Lana in the photograph is also very minimal; a white T-shirt.
When looking inside of the digipak, the conventions of the simplistic outside is defeated as there is a use of colour.  The actually CD art is a close up picture of some flowers.  These flowers are in very bright colours; pink, blue and off white.  This is the section of the digipak which holds the most colour.  The inside booklet is also very colourful in comparison to the outside of the digipak.
The booklet holds an image of Lana lying on the a bed of flowers.  These flowers are the same ones as on the CD, however not as colourful.
The idea of colour against black and white colour could be used to make a bigger impact. It is a digipak which stands out in the genre of music.


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