Thursday, 8 February 2018

Ancillary research - Advertisement research

Lana Del Ray is an American singer who has highly influenced my music video.  'Video games' is one of her songs.  I thought that it'd be good to research into her work, considering how highly influential she has been to my own.  I have previously researched into her digipak for her album 'Ultraviolence' and am now looking into the advertisement for her newest album 'Born to Die'.

  • The main image of the advert is highly simplistic and the advert itself isn't over complicated with unnecessary information.  This gets straight to the point and is easy to understand 
  • The image on the advertisement is very similar to that on the digipak.  This makes it easy for the audience to identify either when looking for them.
  • Across the top of the advert says 'Lana Del Rey', this grabs the audiences attention straight away and tells them who the adevrt is about.  This is also complimented with the image of Lana covering the majority of the page. 
  • At the bottom of the advert shows the CD pre release and when fans are able to purchase it. 
  • The advertisement doesn't hold a lot of information, however this could be because Lana is a very well known artists, who is very popular.
  • Like the style of my music video, Lana carries a vintage theme in all of her work, including this poster. 

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