Evaluation 2 - How effective is the combination of your main product and ancillary texts?

When it came to creating my main product (music video) and my ancillaries, (magazine advert and digipak), it was important that i knew the 3 three of them hard to work together to create a unit; like a brand.  This meant that whenever my audience heard of the artist, they would think of the image on the digipak, the advertisement and also think of the music video.  In order to do this, I had to make sure that there was a constant theme throughout all of the products, so that they were associated with each other.  This could have been colour, font, narrative etc.  All of these played a part in all three of my products, in that the colour was continuous throughout and the font was similar.  The narrative played the most prominent part in that it was clearly displayed in all three products, being constant and memorable.