The genre which I am going for is the vintage pop genre. This genre is not very well known mostly, however the vintage aspect of it is becoming very popular. The can be seen in artists such as Lana Del Ray, who is a very popular artist from this genre.
In order to create a music video which fits this genre and is well carried out, I will need to acknowledge my target audience. This will help me aim the video at them, as well as create a clear understanding of my music video; the style will be adapted to their understanding. I think that my target audience's ages will range at 18 -30. This is because many of the scenes involved in the style of video I plan to create, need quite a mature approach on them. There will also be many scenes of violence and drug use. Also the songs which I am looking into using describe a lot of problems appropriate at this time, therefore the audience can relate to it.
When making my music video I will take into consideration my target audience, by making the video something they can relate to. An example of how I intend to do this is by choosing actors which are similar to the age range i am aiming towards.
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