Planning - Introduction of main task

 

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options

•  A website homepage for the band;

• A digipak for the for the album's release; 

• A magazine advertisement for the digipak.

This is the brief which I have chosen from the specifications and will be following for my my main task. It consists of creating a music promo video along with two other options.

Why have I chosen to do a music video?

• I chose this brief, as last year myself and Megan explored the elements of film when we did our film opening, whereas I haven't had any experience in exploring and working with music videos.  Therefore by doing a music video this year I will be expanding and furthering my knowledge on different areas of media.
• Creating and planning a music video will be very interesting as its something I haven't done before and I also really like music so it'll be something which I will enjoy doing.  

Which two options have I decided to do?

The first option I have decided to do is a digipak for the album's release.  This is as I have never worked with music advertisement so it'll be something new to explore.  It will also be quite challenging.  Last year when making a film opening, the skills learnt were mainly when editing on premiere pro.  By working on a digipak, the skills learnt will be based a lot more around photoshop, which is something I haven't worked with before.

The second option is a magazine advertisement for the digipak.  Again this would be new territory, where new skills will be learnt.  I think that this would be a very creative task, which would be something new to try.  Even more photoshop skills will be used in this task which will further my skills even more.

Digipak examples

  This is the type of digipak I plan to create for my album release.  I really like the simplicity of this digipak, I think that it's attractive.  This will be created in photo shop, which will further my skills.  The colours, pictures and theme of the digipak will be according to the general theme of the video, which I plan to be vintage.

Examples of magazine advertisement

• This are examples of magazine advertisements, where the artists are advertising their upcoming albums. 
• When looking at magazine advertisements it is clear that each one is visually pleasing, represents the theme and makes clear what is being sold. 
• They are very often dominated by a picture of the artist, along with their name, so that it is clear who is selling, because the artist is the product you are selling.