Planning: Choosing an Idea

After my pitch with the focus group, I have changed my opinion on which idea to go for.  Initially, I had thought through the first idea in more detail and had vague ideas of the other two.  This was because I always thought the first idea would work best. When talking to the focus group i decided to go with my third idea.  This was because although it seemed the group preferred idea one as the narrative was clear and they were able to have a vivid image of how the video would play out, they didn't think it was very unique, which I think is very important.  I also feel a lot more passionate abut the last idea.
Although I have chosen to go with idea three, as idea two is very similar the two ideas may combined slightly.  The third idea of a toxic celebrity relationship and the second of an abusive relationship, both have overlapping elements.
The video will be shot in a vintage filter and will be almost confusing.  I want there to be a lot of short scenes of all different aspects and elements of their life.  Throughout the whole video the female will be disintegrating and becoming more dependent on the male.
An idea put forward by my focus group was to put in clips of real life toxic famous relationships, e.g. Amy and Blake.  This something I will look into doing at the end of my video. Another example of an  Idea put forward by the group was:

• "An artistic approach towards drug use could be taken.  For example, using flowers to represent the drugs" - I think that this was a good idea to try out as it will defeat some of the challenges that I will face with having drug use as it is a very sensitive subject.  However I also like the idea of the video being very raw and using something to represent the drug use could prevent this. 

My idea's for idea 2 so that it fits my chosen genre are:

•  The indie pop genre I am angling towards with my video, will have a vintage twist on it.  A lot of other artists from this genre do this already and its something I would like to create. 
• The shots and narrative of the video will match the lyrics of the song.  This will ensure that the video follows the aspects of other videos in this genre.
• Examples of other videos that fit the same genre as me are: Lana Del Ray' s Blue Jeans and  Jorja Smith's 'Teenage Fantasy'.
• The actors in the video will be relatively young (18-25) and will be representative of a young generation.  Some of the aspects in the video will be able to be related to by the audience.  The lyrics and video will represent a twisted aspect of their lives.
• The video will represent a dying/toxic love, which is something many people of this age group can relate to.  There are also many famous couples who's love can relate strongly to this narrative;Amy and Blake.  This will also mean the audience can relate to it. 
• This is my favourite idea through research I think that the narrative fits well with the genre and when looking into conventions, the video itself will fit well. 

Chosen song for my music video:

• When pitching my ideas the only two song choices I used as possible contenders was 'Stolen Dance' by Milky Chance and 'Video Games' by Lana Del Ray.  
• When coming up with my initial ideas, I really wanted songs which would have lyrics relating to my narrative.  This is why I chose these two. 
• 'Video Games' is the song which related to the narrative of idea 2 as it describes a toxic relationship.  The music video to this song also angles at a fame side to the lyrics.
• Lana Del Ray released the song in 2012 and since it has had 185M views on Youtube, being extremely popular.
• This song is perfect for my narrative, genre and angle of my video, which is why I have shosen to use it.

Link to chosen song on Youtube: