What is a music video?
Music videos are created to accompany a piece of music. They are usually similar to a short film or video. They are usually made to promote or market the sale of music recordings, however some artists use music videos for artistic purposes and to create reasoning behind the music. Music videos came into prominence in the 1980s when MTV based their format around them.
What are the key aspects of a music video?
- Music videos are designed to be visually pleasing and intriguing. They are made to keep the viewer watching and continue listening to the music.
There are typically 4 features across the genres of a video:
- Lip sync: The main protagonist in the film will lip sync the lyrics. This could be the lead singer or an actor leading the narrative.
- Close up: These will be shots of people's faces. The faces are usually close ups of the artist or protagonists of the narrative.
- Performance elements: Will be suggestive of a story line or non-linear complete fragments.
- Narrative story: Usually the lyrics in the song match the narrative and therefore the visual helps the audience to understand and relate to the lyrics.
Examples of music videos:
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