Research - Age rating

 Although only few music video's clarify an age rating, I think that it is important that a make mine clear.  The storyline is very drug heavy as well as it being a mature narrative.  If I went towards the angle of displaying the drugs through a metaphor, like suggested in my pitch feedback, then the age rating could be lowered to a 15 as how the narrative is portrayed won't be as raw.  However, I think I will be going down a raw route as that fits my genre.  My target audience is ages 18 - 30, as I believe they will not only understand the narrative, but also be able to relate to the narrative as they will know well known characters which have been in similar situations; Amy Winehouse and Blake.